{"product_id":"nonprofit-essentials-julia-i-walker-9780471738374","title":"Nonprofit Essentials: Major Gifts","description":"\"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes.\"\u003cbr\u003e --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana\u003cbr\u003e \u003cbr\u003e Part of the AFP\/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julia I. Walker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471738379\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471738374\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.98h x 7.08w x 0.63d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2007 pg. 107","brand":"Julia I. Walker","offers":[{"title":"Paperback","offer_id":44128474366207,"sku":"9780471738374","price":58.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_706e22a2-4f00-4b48-b69e-d1d055a4d6f7.jpg?v=1687458846","url":"https:\/\/www.whiterainbookhouse.com\/products\/nonprofit-essentials-julia-i-walker-9780471738374","provider":"WR Book House","version":"1.0","type":"link"}