{"product_id":"nostalgia-marketing-marco-pichierri-9783031215452","title":"Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices","description":"\u003cp\u003eThe book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marco Pichierri\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031215451\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031215452\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.44d","brand":"Marco Pichierri","offers":[{"title":"Hardcover","offer_id":44129214431487,"sku":"9783031215452","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6562e773-f3f4-4e2b-9a9c-82113fe71f85.jpg?v=1687462672","url":"https:\/\/www.whiterainbookhouse.com\/products\/nostalgia-marketing-marco-pichierri-9783031215452","provider":"WR Book House","version":"1.0","type":"link"}