{"product_id":"not-a-marketing-book-siddharth-deshmukh-9798896324065","title":"Not a Marketing Book!: Marketing Ideas for this Age","description":"\u003cp\u003eIf marketers thought differently, marketing can become better.\u003c\/p\u003e\u003cp\u003eThis is NOT a regular book on marketing.\u003c\/p\u003e\u003cp\u003eReading these notes and using them intelligently will make you a better marketer. Whether you are a novice or an experienced hand at marketing. And even if you just want to use better marketing thinking for your success.\u003c\/p\u003e\u003cp\u003eThese notes will make you think differently about the familiar, like: Customers that advertise (yes!)\u003c\/p\u003e\u003cp\u003eAdvertisers that Platforms reject (biting the hand that feeds them) Platforms that choose Brands(It's all about the feeling)\u003c\/p\u003e\u003cp\u003eBrands that are created by Sales Activities (brand building done differently)... and more\u003c\/p\u003e\u003cp\u003eThese collected insights are from observations, conversations and learnings. Distilled across markets, practitioners, academics, students, teachers... and sceptics about the discipline of marketing.\u003c\/p\u003e\u003cp\u003eI'd recommend that you read a note or three\u003c\/p\u003e\u003cp\u003eWhen you have a minute or two\u003c\/p\u003e\u003cp\u003eFor a flash of inspiration.\u003c\/p\u003e\u003cp\u003e(Or, just read it over a Saturday afternoon. Both work.)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Siddharth Deshmukh\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798896324065\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 66\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.17d","brand":"Siddharth Deshmukh","offers":[{"title":"Paperback","offer_id":48089343656191,"sku":"9798896324065","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ebb89fc7-d86d-4b9f-b5e2-f407d177ffd9.jpg?v=1769109675","url":"https:\/\/www.whiterainbookhouse.com\/products\/not-a-marketing-book-siddharth-deshmukh-9798896324065","provider":"WR Book House","version":"1.0","type":"link"}