{"product_id":"not-a-marketing-textbook-christina-lim-9789811717390","title":"Not a Marketing Textbook: Practical building blocks to launch and grow your business","description":"Whether you have a business in ideation, ready for launch, or pursuing growth, this book presents you with a mentor between the book covers. The author provides no-frills perspectives to demystify complex marketing concepts and jargon. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eNot A Marketing Textbook\u003c\/i\u003e advocates shifting perspectives from \"doing marketing\" towards \"driving businesses\". The pages are filled with personal stories, practical advice, and examples that show-not just tell-the useful fundamentals towards building your launch, customer acquisition, and growth strategies. The chapters are building blocks for business owners and entrepreneurs to develop their own plans to hit the ground running. These also serve as easy refreshers for marketing practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christina Lim\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9811717397\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789811717390\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Candid Creation Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/03\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"Christina Lim","offers":[{"title":"Paperback","offer_id":44071257964799,"sku":"9789811717390","price":23.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8eb5e91d-100a-44d7-bb01-2dc97b0b2bb5.jpg?v=1685435033","url":"https:\/\/www.whiterainbookhouse.com\/products\/not-a-marketing-textbook-christina-lim-9789811717390","provider":"WR Book House","version":"1.0","type":"link"}