{"product_id":"not-another-pair-of-shoes-alexander-novicov-9781914078965","title":"Not Another Pair of Shoes: Building Your Brand's Story and Purpose","description":"\u003cp\u003eThere are hundreds of shoes out there on the market, but there are only a few that we care about, and we like to wear. The reason we prefer some shoes over others is for different reasons. The same applies to brands. In a noisy world, it's harder to stand out and differentiate your brand.\u003c\/p\u003e\u003cp\u003eIn this book, Alexander Novicov talks about creating a purpose-driven brand that will distinguish it from others and make it stand out from the crowd, win customers' hearts and minds, and help the company become more profitable as a result.\u003c\/p\u003e\u003cp\u003eThis is a book for people who care about what they do and want to positively impact this world by using emotional storytelling and creating content that adds value to their customers.\u003c\/p\u003e\u003cp\u003eWhat if we changed how we perceive marketing and started looking for a better way to market to our customers?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander Novicov\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1914078969\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781914078965\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Alexander Novicov\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.41d","brand":"Alexander Novicov","offers":[{"title":"Paperback","offer_id":44046663221503,"sku":"9781914078965","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b355829f-56cd-4c10-8461-c4beaa7595ab.jpg?v=1684985790","url":"https:\/\/www.whiterainbookhouse.com\/products\/not-another-pair-of-shoes-alexander-novicov-9781914078965","provider":"WR Book House","version":"1.0","type":"link"}