{"product_id":"not-just-another-vendor-nigel-cullington-9781781195574","title":"Not Just Another Vendor","description":"\u003cp\u003eKnow your customer. Grow your revenue. How do some companies build enduring, mutually beneficial customer relationships while others get stuck fighting for every deal? Above all, it's a matter of mindset. Most sales organizations sell to their customers, but the best collaborate with customers and become their trusted advisors. In \u003cstrong\u003eNot Just Another Vendor\u003c\/strong\u003e, leaders from world-class Sales organizations share candid stories of what good and bad look like in selling. You'll get insights into how to use Account Planning to increase your short and long-term pipeline, win new business, and grow and defend revenue in your existing accounts. By delivering real value, you'll realize bigger results for both your customers and your bottom line. #AccountPlanning #TrustedAdvisor #B2BSales #NotJustAnotherVendor #AccountBasedSales\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nigel Cullington, Zoe Randolph, Paulo Sellitti\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781195579\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781195574\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oak Tree Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.54d","brand":"Nigel Cullington","offers":[{"title":"Paperback","offer_id":44717355958527,"sku":"9781781195574","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d6dd22de-baad-453d-a166-7f92b8f81e91.jpg?v=1705687933","url":"https:\/\/www.whiterainbookhouse.com\/products\/not-just-another-vendor-nigel-cullington-9781781195574","provider":"WR Book House","version":"1.0","type":"link"}