{"product_id":"not-to-scale-jamer-hunt-9781538715888","title":"Not to Scale: How the Small Becomes Large, the Large Becomes Unthinkable, and the Unthinkable Becomes Possible","description":"\u003cb\u003eFrom small decisions that paralyze us to big data that knows everything about us, \u003ci\u003eNot to Scale\u003c\/i\u003e is a thought-provoking guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The dictionary defines \"scale\" as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives-it is essential to innovation, helps us weigh options, and shapes our understanding of the impact of our actions. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eNot to Scale\u003c\/i\u003e, Jamer Hunt investigates the complications of scale in the digital age, highlighting an interesting paradox: We now have a world of information at our fingertips, yet ironically the more informed we have become, the more overwhelmed we feel. The global effects of our daily choices (Paper or plastic? Own or lease? Shop local or buy online?) remain difficult for us to comprehend, and solutions to large-scale national and international issues feel inconceivable. \u003cp\u003e\u003c\/p\u003e Hunt explains how these challenges are intimately tied to a new logic of scale and provides readers with survival skills for the twenty-first century. By taking massive problems and shrinking them down to size, we can use scale to effect positive change and adapt to the modern era. Connecting our smallest decisions to the grand scheme of things, \u003ci\u003eNot to Scale\u003c\/i\u003e is a fascinating and empowering guide to comprehending and navigating the high stakes often obscured from our view.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jamer Hunt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538715880\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538715888\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grand Central Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/03\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.90w x 1.10d","brand":"Jamer Hunt","offers":[{"title":"Hardcover","offer_id":43986937676031,"sku":"9781538715888","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c94012e0-157c-4fe6-aa55-88c2d4feff29.jpg?v=1683286044","url":"https:\/\/www.whiterainbookhouse.com\/products\/not-to-scale-jamer-hunt-9781538715888","provider":"WR Book House","version":"1.0","type":"link"}