{"product_id":"now-all-we-need-is-andr-bernard-9780393314366","title":"Now All We Need Is a Title: Famous Book Titles and How They Got That Way","description":"André Bernard has researched the stories behind more than one hundred of the most famous titles in the English language to produce a fascinating volume rich in literary anecdote and publishing lore. \u003cem\u003eThe Great Gatsby\u003c\/em\u003e was almost titled Trimalchio in West Egg, while some unknown editor told William L. Shirer, \"Please God, don't ask us to publish a book called The Rise and Fall of the Third Reich.\" It's a wonderful romp among the literary monuments.Raymond Chandler to Alfred A. Knopf: \"I'm trying to think of a good title for you to want me to change.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andre Bernard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0393314367\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780393314366\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.96h x 5.06w x 0.36d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 06\/01\/2001 pg. 1920","brand":"Andre Bernard","offers":[{"title":"Paperback","offer_id":43995531542783,"sku":"9780393314366","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6845be9d-8002-49b1-92b3-4cbec60e55d9.jpg?v=1683336343","url":"https:\/\/www.whiterainbookhouse.com\/products\/now-all-we-need-is-andr-bernard-9780393314366","provider":"WR Book House","version":"1.0","type":"link"}