{"product_id":"now-and-new-frank-mattes-9783982315447","title":"NOW and NEW: How Companies Can Use Their Capabilities For Scaling Innovation and Generating New Growth","description":"\u003cp\u003eAccording to the World Economic Forum, eight out of ten companies rank growth outside their existing business model as a top-five priority. Yet, generating new growth remains a challenge: 29 out of 30 attempts to create a new $50 million business fail.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"NOW AND NEW\" presents a solution. To succeed, companies must build a bridge connecting current operations with future opportunities and master four learnable skills. Developed with insights from over 100 corporate practitioners and academic experts, the Lean Scaleup framework has been validated through many real-life projects, proving its effectiveness.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"NOW AND NEW\" is the first book to show how to systematically win NOW while creating NEW through an end-to-end framework. It is an actionable guide filled with case studies, checklists, and practical advice. You will learn how to create and scale innovative growth opportunities within the corporate context.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a C-suite executive, a senior manager, a leader of a corporate startup or scaleup, or the head of a business incubator or accelerator, this book provides invaluable insights to drive new growth. Board members concerned with future proofing their companies will also find this resource indispensable.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank Mattes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3982315441\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783982315447\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lean Scaleup Ug\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/14\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 454\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.13d","brand":"Frank Mattes","offers":[{"title":"Hardcover","offer_id":46110954193151,"sku":"9783982315447","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4bfe4eee-74f5-4e8c-972b-d1e6cb0c2bfa.jpg?v=1725470247","url":"https:\/\/www.whiterainbookhouse.com\/products\/now-and-new-frank-mattes-9783982315447","provider":"WR Book House","version":"1.0","type":"link"}