{"product_id":"obliquity-john-kay-9780143120551","title":"Obliquity: Why Our Goals Are Best Achieved Indirectly","description":"\u003cb\u003e \"John Kay tells a fast-paced detective story as he searches for the surprising secret to success...Brilliant.\" \u003cbr\u003e-Tim Harford, author of \u003ci\u003eThe Logic of Life\u003c\/i\u003e \u003c\/b\u003e\u003cp\u003eIn this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or broadly defined goal, from happiness to preventing forest fires, is the indirect way. We can learn how to achieve our objectives only through a gradual process of risk taking and discovery-what Kay calls obliquity. The author traces this seemingly counterintuitive path to success as it manifests itself in nearly every aspect of life, including business, politics, sports, and more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Kay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0143120557\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780143120551\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.50h x 5.00w x 0.90d","brand":"John Kay","offers":[{"title":"Paperback","offer_id":44181526118655,"sku":"9780143120551","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cd52cc61-3eae-409e-984b-fa054e5c7635.jpg?v=1690260918","url":"https:\/\/www.whiterainbookhouse.com\/products\/obliquity-john-kay-9780143120551","provider":"WR Book House","version":"1.0","type":"link"}