{"product_id":"obviously-awesome-april-dunford-9781999023003","title":"Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It","description":"\u003cp\u003eYou know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.\u003c\/p\u003e\u003cp\u003eSo what is it? April Dunford, positioning guru and tech exec, will enlighten you.\u003c\/p\u003e\u003cp\u003eHer new book, \u003cem\u003eObviously Awesome\u003c\/em\u003e, shows you how to find your product's \"secret sauce\"--and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.\u003c\/p\u003e\u003cp\u003ePunctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are: \u003c\/p\u003e\u003cp\u003e- The Five Components of Effective Positioning\u003cbr\u003e - How to instantly connect an audience to your offering's value\u003cbr\u003e - How to choose the best market for your products\u003cbr\u003e - How to use three distinct styles of positioning to your advantage\u003cbr\u003e - How to leverage market trends to help buyers understand why making a purchase is important right now\u003c\/p\u003e\u003cp\u003eWhether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e April Dunford\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1999023005\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781999023003\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ambient Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/14\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.46d","brand":"April Dunford","offers":[{"title":"Paperback","offer_id":44055576576255,"sku":"9781999023003","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_99584f72-3c6b-46e8-9556-e28677e7c747.jpg?v=1685036587","url":"https:\/\/www.whiterainbookhouse.com\/products\/obviously-awesome-april-dunford-9781999023003","provider":"WR Book House","version":"1.0","type":"link"}