{"product_id":"older-tourist-behavior-and-marketing-vania-vigolo-9783319838090","title":"Older Tourist Behavior and Marketing Tools","description":"\u003cp\u003ePart I Defining the older tourist market.- 1 Population aging: challenges and opportunities for the tourism industry.- 2 Segmentation approaches to older tourists.- Part II Older tourist behavior: the demand-side perspective.- 3 Older tourists' travel planning behavior.- 4 Information and Communication Technologies: impacts on older tourists' behavior.- 5 Hospitality and older tourists: a focus on accommodation choices.- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies.- 7 Strategic and operational marketing tools for older tourists.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vania Vigolo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319838091\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319838090\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.41d","brand":"Vania Vigolo","offers":[{"title":"Paperback","offer_id":43940784865535,"sku":"9783319838090","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_726b75a5-a161-4474-b918-c22362856508.jpg?v=1681449164","url":"https:\/\/www.whiterainbookhouse.com\/products\/older-tourist-behavior-and-marketing-vania-vigolo-9783319838090","provider":"WR Book House","version":"1.0","type":"link"}