{"product_id":"olympic-tourism-mike-weed-9780750681612","title":"Olympic Tourism","description":"\u003cp\u003e\u003cem\u003eOlympic Tourism\u003c\/em\u003e is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at these events. Written from an international perspective this text provides the reader with: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAn exploration of the relationship between sport, tourism and the Olympic Games\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eA guide on how to establish Olympic tourism as a phenomenon that goes far beyond the visits of spectators, athletes, officials and dignitaries during the Games themselves.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eAn examination of the detail of Olympic tourism flows before, during and after the Games\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eAnalysis of the requisite partnerships between a range of sport, tourism, Olympic and other agencies to successfully leverage and deliver maximum tourism benefits\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eThe tools to draw lessons from case studies of previous and forthcoming winter and summer Olympic Games in the 21st Century\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eA discussion of the potential tourism legacies of the Olympic Games\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cem\u003eOlympic Tourism\u003c\/em\u003e is a timely response to this international interest and will be an essential resource for those studying and teaching on sport, tourism and the Olympics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Weed\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0750681616\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780750681612\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.44h x 6.83w x 0.79d","brand":"Mike Weed","offers":[{"title":"Hardcover","offer_id":48112958308607,"sku":"9780750681612","price":82.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0c2f7b6f-4cee-4bdf-9ed9-4620258d43b1.jpg?v=1769612096","url":"https:\/\/www.whiterainbookhouse.com\/products\/olympic-tourism-mike-weed-9780750681612","provider":"WR Book House","version":"1.0","type":"link"}