{"product_id":"on-broadway-steven-adler-9780809325931","title":"On Broadway: Art and Commerce on the Great White Way","description":"\u003cp\u003eAt a critical, transitional moment in the history of Broadway--and, by extension, of American theatre itself--former Broadway stage manager Steven Adler\u003ci\u003e\u003c\/i\u003eenlists insider perspectives from sixty-six practitioners and artists to chronicle the recent past and glimpse the near future of the Great White Way. From marquee names to behind-the-scenes power brokers, Adler has assembled a distinctly knowledgeable cast of theatre's elite, including Stephen Sondheim, Arthur Laurents, Des McAnuff, Frank Rich, Robin Wagner, Rocco Landesman, Robert Longbottom, Todd Haimes, Bernard Gersten, and Alan Eisenberg. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eOn Broadway: Art and Commerce on the Great White Way \u003c\/i\u003espotlights the differing vantage points of performers, artists, writers, managers, producers, critics, lawyers, theatre owners, union leaders, city planners, and other influential players. Each details his or her firsthand account of the creative and economic forces that have wrought extraordinary changes in the way Broadway theatre is conceived, produced, marketed, and executed. Once the paramount site of American theatre, Broadway today is becoming a tourist-driven, family-friendly, middle-class entertainment oasis in Midtown, an enterprise inextricably bound to the larger mosaic of national and international professional theatre. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAccounting for this transformation and presaging Broadway's identity for the twenty-first century, Adler and his interviewees assess the impact of the advent of corporate producers, the ascendance of not-for-profit theatres on Broadway, and the growing interdependence between regional and Broadway productions. Also critiqued are the important roles of the radical urban redevelopment staged in Times Square and the changing demographics and appetites of contemporary theatre audiences in New York and around the globe. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eActors and administrators, performers and producers, theatre students and theatregoers will all benefit from the perceptive insights in this authoritative account of theatre making for the new millennium.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Adler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0809325934\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780809325931\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Southern Illinois University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/16\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 6.10w x 0.65d","brand":"Steven Adler","offers":[{"title":"Paperback","offer_id":48086900900095,"sku":"9780809325931","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6cf8f8f7-37f8-4c74-97c4-b4fcb90b8e09.jpg?v=1769097218","url":"https:\/\/www.whiterainbookhouse.com\/products\/on-broadway-steven-adler-9780809325931","provider":"WR Book House","version":"1.0","type":"link"}