{"product_id":"on-social-marketing-and-social-r-craig-lefebvre-phd-9781449561932","title":"On Social Marketing and Social Change: Selected Readings 2005-2009","description":"Social marketing for improving public health and social well-being has evolved into an active and vibrant field of work for change agents around the world. On Social Marketing and Social Change explores the latest ideas and practices of this discipline by one of its leading thinkers and doers. From marketplaces to communications, nonprofit to corporate practices, PSAs to the latest in social media and mobile technologies, if you are interested in passion-driven marketing, something inside this book will capture your imagination as it has for thousands of readers of the blog.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e R. Craig Lefebvre Phd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1449561934\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781449561932\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.62d","brand":"R. Craig Lefebvre Phd","offers":[{"title":"Paperback","offer_id":47425266450687,"sku":"9781449561932","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5a559b8e-2ce0-4455-b5c4-95479bea6c7f.jpg?v=1761538079","url":"https:\/\/www.whiterainbookhouse.com\/products\/on-social-marketing-and-social-r-craig-lefebvre-phd-9781449561932","provider":"WR Book House","version":"1.0","type":"link"}