{"product_id":"on-the-rhetoric-of-gmos-guenther-klein-9783668136281","title":"On the rhetoric of GMOs. Ethos, Logos and Pathos","description":"Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of \"Ethos\", \"Logos\" and last but not least \"Pathos\".\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guenther Klein\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3668136289\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783668136281\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grin Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 22\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.05d","brand":"Guenther Klein","offers":[{"title":"Paperback","offer_id":48175502098687,"sku":"9783668136281","price":34.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ca8eb7e0-f8ce-40e4-8a1c-42f1c4647566.jpg?v=1771334112","url":"https:\/\/www.whiterainbookhouse.com\/products\/on-the-rhetoric-of-gmos-guenther-klein-9783668136281","provider":"WR Book House","version":"1.0","type":"link"}