{"product_id":"once-upon-a-brand-jon-smith-9781916970076","title":"Once Upon A Brand: The Business of Storytelling","description":"\u003cp\u003eIn today's crowded market, capturing attention is no longer enough-you need to captivate, connect, and convert. The secret to achieving this lies in the power of storytelling.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOnce Upon A Brand: The Business of Storytelling\u003c\/em\u003e reveals how founders, marketers, sales teams, and product leaders can use storytelling to transform their content, campaigns, and customer interactions. Bestselling author and business strategist Jon Smith shares his expertise on how stories can breathe life into your brand, turning ordinary messaging into unforgettable narratives that engage audiences and build lasting loyalty.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with actionable insights, practical examples, and step-by-step guidance, this book shows you how to embed storytelling into every aspect of your brand strategy. From investor pitches that resonate to marketing campaigns that inspire, \u003cem\u003eOnce Upon A Brand\u003c\/em\u003e equips you with the tools to tell stories that don't just inform, but deeply move and motivate.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're launching a new product, driving sales, or fostering customer loyalty, this book will help you harness the art of storytelling to make your brand stand out and thrive.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jon Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1916970079\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781916970076\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Balkon Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Jon Smith","offers":[{"title":"Paperback","offer_id":48445870702847,"sku":"9781916970076","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a7db9ec8-b00d-4afd-b36e-b14b4d5c4a2c.jpg?v=1777221192","url":"https:\/\/www.whiterainbookhouse.com\/products\/once-upon-a-brand-jon-smith-9781916970076","provider":"WR Book House","version":"1.0","type":"link"}