{"product_id":"once-upon-an-innovation-jean-storlie-9781592986019","title":"Once Upon an Innovation: Business Storytelling Techniques for Creative Collaboration","description":"\u003cp\u003e\u003cb\u003eLogic will get you from A to B. Imagination will take you everywhere. -Albert Einstein\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSince the early 2000s, business storytelling has become a widely accepted strategy for companies around the world. Stories are harnessed in advertising, marketing, PR, and even leadership and culture development. Now for the first time ever, \u003ci\u003eOnce Upon an Innovation\u003c\/i\u003e builds upon these practices and applies story techniques to creative problem solving and innovation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eStories light up the imagination, fostering the creative collaboration necessary to inspire, develop, and commercialize winning ideas. Stories also trigger the brain to release oxytocin, the trust and empathy hormone, making them a powerful tool for understanding and addressing users' needs. This also means that storytelling methods can be applied to the other half of the battle-getting others on board with new ideas as they move through the various checkpoints in an organization.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThis easy-to-read, how to guidebook provides story-based strategies and tools to: \u003c\/p\u003e\u003cul\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e- generate rich and meaningful ideas.\u003c\/li\u003e\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e- rally stakeholders and a team around a vision.\u003c\/li\u003e\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e- gain empathy for user and insights into users.\u003c\/li\u003e\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e- bring formative ideas to life for testing and prototyping.\u003c\/li\u003e\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e- develop storytelling skills to persuade and inspire others.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eWith an engaging balance of anecdotes, theories, and tools, Jean Storlie and Mimi Sherlock take their combined 50+ years of experience to illustrate how storytelling can be applied to accelerate innovation and lead change.\u003c\/p\u003e\u003cp\u003eGather around the campfire-your story starts now.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jean Storlie, Mimi Sherlock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1592986013\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781592986019\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Beaver's Pond Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/23\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.50w x 0.50d","brand":"Jean Storlie","offers":[{"title":"Paperback","offer_id":43989061566719,"sku":"9781592986019","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5eadf09d-df9b-44e0-80dc-634195fa50fa.jpg?v=1683297565","url":"https:\/\/www.whiterainbookhouse.com\/products\/once-upon-an-innovation-jean-storlie-9781592986019","provider":"WR Book House","version":"1.0","type":"link"}