{"product_id":"online-book-marketing-lorraine-phillips-9780982276556","title":"Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz","description":"If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. \"Online Book Marketing\" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase visibility on the Web. This valuable guide is filled with hundreds of resources and there s a FREE companion workbook available from www.onlinebookbuzz.com. All-in-all, this title provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz. \"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lorraine Phillips\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0982276559\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780982276556\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e 360 Books, LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.90w x 0.60d\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e Benjamin Franklin Award - Finalist\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 05\/15\/2011 pg. 7\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 05\/26\/2011","brand":"Lorraine Phillips","offers":[{"title":"Paperback","offer_id":43926985408767,"sku":"9780982276556","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_f3a79015-73cc-48ed-94bd-0ce88f271b1f.jpg?v=1681086141","url":"https:\/\/www.whiterainbookhouse.com\/products\/online-book-marketing-lorraine-phillips-9780982276556","provider":"WR Book House","version":"1.0","type":"link"}