{"product_id":"online-marketing-for-small-businesses-julia-doherty-9781840786286","title":"Online Marketing for Small Businesses in Easy Steps: Includes Social Network Marketing","description":"Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word. \u003cp\u003e\u003c\/p\u003eOnline Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing. \u003cp\u003e\u003c\/p\u003eThis new guide in the \u003cb\u003eIn Easy Steps\u003c\/b\u003e series will help you learn about online marketing in digestible chunks. \u003cp\u003e\u003c\/p\u003eChapter 1 will help you work out where your customers are talking and set your social media goals.\u003cbr\u003eChapter 2 covers getting the most out of your website.\u003cbr\u003eThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julia Doherty\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1840786280\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781840786286\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e In Easy Steps\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 7.20w x 0.60d","brand":"Julia Doherty","offers":[{"title":"Paperback","offer_id":43984380330239,"sku":"9781840786286","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_953ed1c5-4ef7-4f32-9ec7-b4e76e711373.jpg?v=1683271979","url":"https:\/\/www.whiterainbookhouse.com\/products\/online-marketing-for-small-businesses-julia-doherty-9781840786286","provider":"WR Book House","version":"1.0","type":"link"}