{"product_id":"online-sales-funnels-prabinder-sahonta-9798704191995","title":"Online Sales Funnels: A Beginners Guide To Customer Growth","description":"\u003cp\u003e\u003ci\u003eWhether you're a novice in the online space or marketer struggling to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. It recent years, that has been the Online Sales Funnel that has been key to driving customer growth. With new software and a plethora of marketing tools now being available placing the Funnel as it focal point and using that to determine your sales and marketing strategy.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eWe have compressed the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn the fundamentals of \u003cb\u003edigital marketing\u003c\/b\u003e and \u003cb\u003eweb analytics\u003c\/b\u003e. Together with \u003cb\u003esales funnel basics\u003c\/b\u003e, through to a comprehensive and definitive guide on \u003cb\u003efunnel types, models\u003c\/b\u003e and finally a list of \u003cb\u003esuccessful real-world examples\u003c\/b\u003e for you to adopt. We will drop you in an extensive \u003cb\u003ecase study\u003c\/b\u003e, touched upon throughout the book to back theory with practice. The customer journey is explored from all angles and importantly, the \u003cb\u003etools, tips, software\u003c\/b\u003e and \u003cb\u003etechniques\u003c\/b\u003e to drive each stage and more!\u003c\/p\u003e\u003cli\u003eAn in-depth analysis of the customer journey from prospect to advocate.\u003c\/li\u003e\u003cli\u003eAnalysis of the online sales model, its evolution and how to adapt.\u003c\/li\u003e\u003cli\u003eAppendices - Lists of online funnel objectives, types and real world success stories.\u003c\/li\u003e\u003cbr\u003e\u003cp\u003eAll of which aimed at embedding your understanding and providing you the means to get started on your journey to increased online customer growth.\u003c\/p\u003e\u003cp\u003e[1] AN INSIGHT IN DIGITAL MARKETING\u003c\/p\u003e\u003cp\u003eWe provide you context through a brief history of digital marketing and its evolution, as well as the fundamentals of selling online. Covering its various incarnations, sales process basics and what good practice looks like.\u003c\/p\u003e\u003cp\u003e[2] INTRODUCING WEB ANALYTICS \u0026amp; FUNNELS\u003c\/p\u003e\u003cp\u003eAcquire an appreciation of web analytics, how they figure into your sales funnels and digital marketing strategy. Stepping you through a quick, simple funnel setup to cement the principles.\u003c\/p\u003e\u003cp\u003e[3] MAPPING THE BUYER'S JOURNEY\u003c\/p\u003e\u003cp\u003eBack to basics; step though the buyer journey and learn what each stage means to your funnel. Discover techniques for traffic acquisition, together with a list of tools and vendors to help.\u003c\/p\u003e\u003cp\u003e[4] SALES FUNNELS: A COMPREHENSIVE GUIDE\u003c\/p\u003e\u003cp\u003eThe real meaty stuff starts here. We introduce a fictitious online clothing company to explore the many facets of the sales funnel from several angles; the real benefits, how to perform detailed analysis, cost \u0026amp; conversion calculations and key models to name a few.\u003c\/p\u003e\u003cp\u003e[5] THE ONLINE SALES FUNNEL\u003c\/p\u003e\u003cp\u003eStep into the funnels natural evolution; explore in detail the modern omnichannel approach. Digging into the various models that take this form. Using our case study to help you get to grips with the theory, by placing it in a real-world context.\u003c\/p\u003e\u003cp\u003e[6] PLUGGING THE LEAK\u003c\/p\u003e\u003cp\u003eAll funnels are prone to leaking, we cater for this by listing metrics, Key Performance Indicators (KPI's), Search Engine Optimisation (SEO) techniques amongst others that you should be aware of. In addition to visiting game changing innovation having a significant impact, namely; Artificial Intelligence. Finally, we discuss why you need to adapt to survive.\u003c\/p\u003e\u003cp\u003e[7] SALES FUNNEL SOFTWARE\u003c\/p\u003e\u003cp\u003eTo round things off, we review and list numerous software tools that you should look to appropriate for building sustainable sales funnels. Thereby increasing the likelihood of success and getting you to market quicker. We look at the pros and cons of each in terms of price, features and complexity.\u003c\/p\u003e\u003cp\u003e[8] APPENDICES\u003c\/p\u003e\u003cp\u003eAll this theory is great to know, but meaningless unless you can gauge real success stories and examples to adapt yourself. We list tables of such funnels, together with the most common models with further examples. Encompassing all manner of online business and objectives.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Prabinder Sahonta\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798704191995\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/04\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.22d","brand":"Prabinder Sahonta","offers":[{"title":"Paperback","offer_id":48588308513023,"sku":"9798704191995","price":16.83,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/online-sales-funnels-prabinder-sahonta-9798704191995","provider":"WR Book House","version":"1.0","type":"link"}