{"product_id":"open-innovation-abbie-griffin-9781118770771","title":"Open Innovation: New Product Development Essentials from the Pdma","description":"\u003cb\u003eA clear, practical guide to implementing Open Innovation for new product development\u003c\/b\u003e \u003cp\u003e\u003ci\u003eOpen Innovation: New Product Development Essentials from the PDMA\u003c\/i\u003e is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.\u003c\/p\u003e \u003cp\u003eOpen Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. \u003ci\u003ePDMA Essentials\u003c\/i\u003e provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eProduct platforming and idea competitions\u003c\/li\u003e \u003cli\u003eCustomer immersion and interaction\u003c\/li\u003e \u003cli\u003eCollaborative product design and development\u003c\/li\u003e \u003cli\u003eInnovation networks, rewards, and incentives\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMany practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. \u003ci\u003ePDMA Essentials\u003c\/i\u003e provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Abbie Griffin, Charles H. Noble, Serdar S. Durmusoglu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118770773\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118770771\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/13\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.20w x 1.00d","brand":"Abbie Griffin","offers":[{"title":"Hardcover","offer_id":43947781882111,"sku":"9781118770771","price":67.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d4e34b73-34bb-438b-b1f6-f9517b6f95bd.jpg?v=1681520764","url":"https:\/\/www.whiterainbookhouse.com\/products\/open-innovation-abbie-griffin-9781118770771","provider":"WR Book House","version":"1.0","type":"link"}