{"product_id":"open-innovation-essentials-for-small-luca-escoffier-9781631572425","title":"Open Innovation Essentials for Small and Medium Enterprises: A Guide to Help Entrepreneurs in Adopting the Open Innovation Paradigm in Their Business","description":"Small and Medium Enterprises (SMEs) have to approach open innovation differently than large companies. This practical guide on open innovation is expressly for entrepreneurs and managers in SMEs. The authors provide strategies, techniques, and  tricks of the trade  enabling SMEs to practice open innovation systems profitability and enhance the long-term value of their company. Included are tools such as brokers, auctions, crowdsourcing, technology transfer, and spin-ups, making it useful for people already in business, starting businesses, or seeking supplemental material for courses.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Luca Escoffier, Adriano La Vopa, Phyllis Speser\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1631572423\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781631572425\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/08\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Luca Escoffier","offers":[{"title":"Paperback","offer_id":44125107683583,"sku":"9781631572425","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c8d6a0f9-06ba-4cc5-83ba-e101024eee13.jpg?v=1687440684","url":"https:\/\/www.whiterainbookhouse.com\/products\/open-innovation-essentials-for-small-luca-escoffier-9781631572425","provider":"WR Book House","version":"1.0","type":"link"}