{"product_id":"open-strategy-christian-stadler-9780262546225","title":"Open Strategy: Mastering Disruption from Outside the C-Suite","description":"\u003cb\u003eHow smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhy are some of the world's most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It's not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders--front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. \u003ci\u003eOpen Strategy\u003c\/i\u003e presents a new philosophy, key tools, step-by-step advice, and fascinating case studies--from companies that range from Barclays to Adidas--to guide business leaders in this groundbreaking approach to strategy.\u003cbr\u003e The authors--business-strategy experts from both academia and management consulting--introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital\/in-person tools (including a \"nightmare competitor challenge\"); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts.\u003cbr\u003eOpen strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Stadler, Julia Hautz, Kurt Matzler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0262546221\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780262546225\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MIT Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/04\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 5.91w x 0.87d","brand":"Christian Stadler","offers":[{"title":"Paperback","offer_id":44080003186943,"sku":"9780262546225","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_068a4fc9-0512-4309-aa6f-73c869697a6a.jpg?v=1685484388","url":"https:\/\/www.whiterainbookhouse.com\/products\/open-strategy-christian-stadler-9780262546225","provider":"WR Book House","version":"1.0","type":"link"}