{"product_id":"open-with-a-close-matthew-elwell-9781781334423","title":"Open with a Close: The Twelve Point Guide to Closing More Sales","description":"\u003cp\u003e\u003cb\u003eThis book has been written for anyone who has to sell as part of their life or business. If you want a dramatic increase in your sales conversions - without being pushy, manipulative or 'hard sell' - this book is for you.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBut be warned, what you are about to learn is likely to challenge everything you thought you knew about selling. You may find that some of what you read in these pages directly contradicts what you've been taught, and that's why this philosophy works! It's completely different to the conventional wisdom around sales. \u003cp\u003e\u003c\/p\u003eBy the end of this book you will be armed with the tools you need to enter any negotiation or sales conversation with clarity and confidence. You'll learn: \u003cul\u003e \u003cli\u003eThe twelve-step Open With A Close system to increase conversions by up to 64%\u003c\/li\u003e \u003cli\u003eHow to speak to prospects and potential customers with increased belief and confidence\u003c\/li\u003e \u003cli\u003eWhy the human brain is programmed for fear, and the six questions you can ask your prospects to bypass it quickly and effectively\u003c\/li\u003e \u003cli\u003eHow to overcome objections such as 'I can't afford it' or 'I haven't got the time' with ease and elegance\u003c\/li\u003e \u003cli\u003eHow to use the Golden Question to close more business and generate greater revenue\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew Elwell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781334420\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781334423\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.41d","brand":"Matthew Elwell","offers":[{"title":"Paperback","offer_id":46838355362047,"sku":"9781781334423","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b59448db-b19b-49f4-8cb8-aa3281937846.jpg?v=1746589571","url":"https:\/\/www.whiterainbookhouse.com\/products\/open-with-a-close-matthew-elwell-9781781334423","provider":"WR Book House","version":"1.0","type":"link"}