{"product_id":"operation-ces-success-mike-lizun-9780982652695","title":"Operation CES Success: Make your next CES appearance an undeniable success for your business and career","description":"\u003cp\u003eStanding out at CES has never been more challenging. You're surrounded by a crowd of thousands of consumer tech companies, many unveiling mind-blowing new devices. Whether you plan for a year or scramble in the final weeks, you'll invest a lot of time, money, and talent in CES, with no guaranteed returns.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e In \"Operation CES Success,\" you'll get insider advice from PR veterans at Gregory FCA, a top national PR firm. These strategies have helped tech companies leverage their CES appearance into millions of dollars in funding, new business, and partnerships, and major news stories in CNN, The Wall Street Journal, USA Today, and other tier-one media.\u003c\/p\u003e \u003cp\u003eYou'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat the media is interested in before, during, and after the show\u003c\/li\u003e \u003cli\u003eThe 8 questions you should answer before designing a booth\u003c\/li\u003e \u003cli\u003eWhat events you can't miss--and those that aren't worth your time or money\u003c\/li\u003e \u003cli\u003eHow to navigate Las Vegas like an insider during the city's busiest week\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith foreword by Robin Raskin, founder and president, \"Living in Digital Times\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Lizun,Matt McLoughlin,Alfred Poor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0982652690\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780982652695\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Desktop Wings, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 114\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.24d","brand":"Mike Lizun","offers":[{"title":"Paperback","offer_id":47473992466687,"sku":"9780982652695","price":19.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fd909026-52d5-446a-b82b-33deeed36994.jpg?v=1762314283","url":"https:\/\/www.whiterainbookhouse.com\/products\/operation-ces-success-mike-lizun-9780982652695","provider":"WR Book House","version":"1.0","type":"link"}