{"product_id":"opportunity-recognition-andreas-engelen-9783658398101","title":"Opportunity Recognition: 15 Approaches for More Business Growth","description":"\u003cp\u003eThe textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth (\"opportunities\"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. A central finding of business management research is that ideas for generating future growth opportunities are often not a product of chance, but the results of systematic analyses. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andreas Engelen, Clara Von Gagern, Monika Engelen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3658398108\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783658398101\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/24\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 266\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.59d","brand":"Andreas Engelen","offers":[{"title":"Paperback","offer_id":44254912119039,"sku":"9783658398101","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3c7116be-2653-42d6-992c-8e470d71a8d5.jpg?v=1694615045","url":"https:\/\/www.whiterainbookhouse.com\/products\/opportunity-recognition-andreas-engelen-9783658398101","provider":"WR Book House","version":"1.0","type":"link"}