{"product_id":"optimal-bundling-ralph-fuerderer-9783540652472","title":"Optimal Bundling: Marketing Strategies for Improving Economic Performance","description":"Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company s profit and sales.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ralph Fuerderer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3540652477\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783540652472\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/21\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 299\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.50w x 0.90d","brand":"Ralph Fuerderer","offers":[{"title":"Hardcover","offer_id":48519795867903,"sku":"9783540652472","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e4ce8315-f2cf-4bf7-8dcb-b07bbbf88373.jpg?v=1778738865","url":"https:\/\/www.whiterainbookhouse.com\/products\/optimal-bundling-ralph-fuerderer-9783540652472","provider":"WR Book House","version":"1.0","type":"link"}