{"product_id":"optimizing-millennial-consumer-engagement-with-sabyasachi-dasgupta-9781522556909","title":"Optimizing Millennial Consumer Engagement With Mood Analysis","description":"Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sabyasachi Dasgupta\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522556907\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522556909\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/20\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 325\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.88d","brand":"Sabyasachi Dasgupta","offers":[{"title":"Hardcover","offer_id":47244165480703,"sku":"9781522556909","price":215.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_35ff5f5a-2e2e-46c2-8f16-37903930b1c0.jpg?v=1758135087","url":"https:\/\/www.whiterainbookhouse.com\/products\/optimizing-millennial-consumer-engagement-with-sabyasachi-dasgupta-9781522556909","provider":"WR Book House","version":"1.0","type":"link"}