{"product_id":"optimizing-sales-and-marketing-data-susan-walsh-9781398623958","title":"Optimizing Sales and Marketing Data: Strategies for Accuracy and Efficiency","description":"\u003cp\u003e\u003cb\u003eData quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data professionals.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCovering how to deal with and fix data disasters, this book is designed to be a complete guide for early-mid career sales and marketing professionals on how to clean and organise their data and create a framework for data governance to future-proof it. It explains how to build a taxonomy to allow for easy segmentation and targeting of customers and how this in turn reduces spend and maximises effectiveness whilst minimising unnecessary costs. As data is now the foundation of every company, making sure your data is clean, complete and correct has never been more important. \u003cp\u003e\u003c\/p\u003eWith practical examples and how-to guides throughout, \u003cb\u003e\u003ci\u003eOptimizing Sales and Marketing Data \u003c\/i\u003e\u003c\/b\u003eis immediately implementable, allowing readers to apply the knowledge to their own data right away. By being able to clean up and organize their data, sales and marketing professionals will be able to reduce their spend, increase their efficiency and profitability and become more confident handling and analyzing their customer data for further insights.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan Walsh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398623954\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398623958\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Susan Walsh","offers":[{"title":"Hardcover","offer_id":47611671675135,"sku":"9781398623958","price":113.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_74d59ebc-65c2-4a0b-b63c-6fc28bd3212e.jpg?v=1764515311","url":"https:\/\/www.whiterainbookhouse.com\/products\/optimizing-sales-and-marketing-data-susan-walsh-9781398623958","provider":"WR Book House","version":"1.0","type":"link"}