{"product_id":"opting-in-to-optimization-r-jon-macdonald-9781544524955","title":"Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans","description":"\u003cp\u003eWith the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eOpting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAuthor \u003cstrong\u003eR. Jon MacDonald \u003c\/strong\u003ehas more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBrief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e R. Jon MacDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544524951\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544524955\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Houndstooth Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/26\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.52d","brand":"R. Jon MacDonald","offers":[{"title":"Paperback","offer_id":43993328550143,"sku":"9781544524955","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_df7d6a2f-a2d4-492e-9e51-1486800abdf7.jpg?v=1683323780","url":"https:\/\/www.whiterainbookhouse.com\/products\/opting-in-to-optimization-r-jon-macdonald-9781544524955","provider":"WR Book House","version":"1.0","type":"link"}