{"product_id":"organic-social-media-jenny-li-fowler-9781398612976","title":"Organic Social Media: How to Build Flourishing Online Communities","description":"\u003cp\u003e\u003cb\u003eOrganizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In \u003cb\u003e\u003ci\u003eOrganic Social Media\u003c\/i\u003e\u003c\/b\u003e, \u003cb\u003eJenny Li Fowler\u003c\/b\u003e outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eOrganic Social Media\u003c\/i\u003e\u003c\/b\u003e explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jenny Li Fowler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398612979\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398612976\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.61d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 11\/01\/2023 pg. 7","brand":"Jenny Li Fowler","offers":[{"title":"Paperback","offer_id":44201828024575,"sku":"9781398612976","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_24670124-8d4f-4363-b751-bb1efdbf4f96.jpg?v=1691491651","url":"https:\/\/www.whiterainbookhouse.com\/products\/organic-social-media-jenny-li-fowler-9781398612976","provider":"WR Book House","version":"1.0","type":"link"}