{"product_id":"origin-and-branding-in-international-carlos-francisco-e-silva-9781668466131","title":"Origin and Branding in International Market Entry Processes","description":"\"Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets\"--\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carlos Francisco E. Silva\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1668466139\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781668466131\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e IGI Global\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.75d","brand":"Carlos Francisco E. Silva","offers":[{"title":"Hardcover","offer_id":44566993469695,"sku":"9781668466131","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1d31ec68-67a0-4033-8be2-f3419ac305ba.jpg?v=1701375498","url":"https:\/\/www.whiterainbookhouse.com\/products\/origin-and-branding-in-international-carlos-francisco-e-silva-9781668466131","provider":"WR Book House","version":"1.0","type":"link"}