{"product_id":"our-own-worst-enemy-as-byron-b-renz-9780761847045","title":"Our Own Worst Enemy as Protector of Ourselves: Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process","description":"\u003cp\u003eMuch communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. \u003cbr\u003eOur internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests. \u003cbr\u003eThe book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Byron B. Renz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0761847049\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780761847045\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University Press of America\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/23\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.70d","brand":"Byron B. Renz","offers":[{"title":"Paperback","offer_id":48443661615359,"sku":"9780761847045","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a0f02b0c-2af4-4505-997c-024c5c0687d2.jpg?v=1777206962","url":"https:\/\/www.whiterainbookhouse.com\/products\/our-own-worst-enemy-as-byron-b-renz-9780761847045","provider":"WR Book House","version":"1.0","type":"link"}