{"product_id":"out-of-the-garden-stephen-kline-9781859840597","title":"Out of the Garden: Toys and Children's Culture in the Age of TV Marketing","description":"This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. \u003cp\u003e\u003c\/p\u003eStephen Kline looks at the history and development of children's play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media--books, comics, film and television--and that of the specialty stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children was a pivotal point in developing new approaches to advertising. \u003cp\u003e\u003c\/p\u003eIn a powerful re-examination of the debates about the cultural effects of mass media, and in particular television, \u003ci\u003eOut of the Garden\u003c\/i\u003e asks whether we should allow our children's play culture to be primarily defined and created by marketing strategists, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephen Kline\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1859840590\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781859840597\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Verso\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 428\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 6.03w x 1.23d","brand":"Stephen Kline","offers":[{"title":"Paperback","offer_id":44365293650175,"sku":"9781859840597","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1f28ef29-aaef-4819-bf30-11ae69986dc3.jpg?v=1697057719","url":"https:\/\/www.whiterainbookhouse.com\/products\/out-of-the-garden-stephen-kline-9781859840597","provider":"WR Book House","version":"1.0","type":"link"}