{"product_id":"outsmart-your-instincts-adam-hansen-9780997384505","title":"Outsmart Your Instincts: How the Behavioral Innovation(tm) Approach Drives Your Company Forward","description":"\u003cb\u003eEvolution is killing innovation!\u003c\/b\u003e \u003cbr\u003e \"Just trust your gut\" is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases--the instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world around us--can also be the archnemeses of innovation\/innovative thinking. New ideas appear too risky. Data gets discounted if it doesn't match the hypothesis of the researcher. And even like-minded innovation enthusiasts can find that enacting disruptive change is tough when they all see things the same way. \u003cbr\u003e It's time to let go and learn a new way to think. \u003cbr\u003e Created by innovation experts, \u003ci\u003eOutsmart Your Instincts\u003c\/i\u003e cleverly merges behavioral science with business savvy. Using the trademarked Behavioral Innovation(TM) model, the authors provide an in-depth examination of eight unique biases (Negativity, Confirmation, and Conformity among them) that get in the way of creativity\/creative thinking--and show us how we can overcome these barriers and break from the status quo. \u003cbr\u003e ​With clever, thought-provoking activities, accessible writing, and easy-to-follow advice, \u003ci\u003eOutsmart Your Instincts\u003c\/i\u003e shows us how and why we react to new ideas the way we do, and then--helps us rethink what-we-think. Once we learn to outsmart our own instincts, we can take on challenges as true innovators who rely on \u003ci\u003eall\u003c\/i\u003e of our brains' powers--not just our guts--and be equipped to outsmart the competition.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adam Hansen, Ed Harrington, Beth Storz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0997384506\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780997384505\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Forness Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/10\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.10d","brand":"Adam Hansen","offers":[{"title":"Hardcover","offer_id":43927248896255,"sku":"9780997384505","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_9eaf3eb1-75b3-4586-b440-d5968b087d11.jpg?v=1681087730","url":"https:\/\/www.whiterainbookhouse.com\/products\/outsmart-your-instincts-adam-hansen-9780997384505","provider":"WR Book House","version":"1.0","type":"link"}