{"product_id":"overcome-ad-versity-barry-milavsky-9781637426104","title":"Overcome AD-versity: How to Put Persuasion Power in Advertising","description":"\u003cp\u003e\u003cb\u003eUnderstanding psychology is the key to creating advertising with persuasive power.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.\u003c\/p\u003e\u003cp\u003eThe author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.\u003c\/p\u003e\u003cp\u003eThese insider lessons are explained by a Madison Avenue veteran, plus: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy create campaigns?\u003c\/li\u003e\n\u003cli\u003eWhat to look for as selling leverage.\u003c\/li\u003e\n\u003cli\u003eChallenges in producing ads.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book takes readers through \u003cb\u003ethe elements of persuasive advertising, \u003c\/b\u003e with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific \u003cb\u003eguidelines for retail advertisers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eReduce your advertising waste - give your ads more power.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Barry Milavsky\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637426100\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637426104\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/08\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Barry Milavsky","offers":[{"title":"Paperback","offer_id":46025025650943,"sku":"9781637426104","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_81bd3d8f-0bb4-4c74-82fa-2777286b9ad3.jpg?v=1723129793","url":"https:\/\/www.whiterainbookhouse.com\/products\/overcome-ad-versity-barry-milavsky-9781637426104","provider":"WR Book House","version":"1.0","type":"link"}