{"product_id":"overwhelmed-rob-hawthorne-9798258087447","title":"Overwhelmed: For The Ones Trying To Run A Business While AI Changes Everything","description":"\u003cp\u003e\u003cb\u003eYou didn't fall behind. The ground moved.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e.\u003c\/p\u003e\u003cp\u003eEvery week there's a new AI tool, a new expert, a new reason to feel like you're losing ground on something you can't quite name yet. You're running a business. You don't have time to test everything, follow every trend, or figure out who to trust.\u003c\/p\u003e\u003cp\u003eAnd somewhere underneath all of it is a quieter feeling you haven't said out loud: that the rules of the game you've been playing for years might be changing faster than you can keep up with.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is for you.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you're running a business that depends on being found, chosen, and remembered, AI is not something to figure out later. The businesses getting ahead right now are not smarter than you. They just started sooner. And the gap between early and late is widening every month.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside you'll learn: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy 45% of consumers now use AI to find local businesses, and why most of those businesses are completely invisible to those searches\u003c\/li\u003e\n\u003cli\u003eWhy businesses using the same AI tools are producing content so identical that customers can't tell them apart. Neither can the AI systems deciding who to recommend.\u003c\/li\u003e\n\u003cli\u003eWhat the businesses quietly winning with AI are actually doing differently, and why it has nothing to do with tools\u003c\/li\u003e\n\u003cli\u003eWhat makes your business impossible to replicate, and why that specific thing is worth more in an AI-saturated market than it has ever been\u003c\/li\u003e\n\u003cli\u003eHow to think about your voice, your judgment, and your experience in a world where everyone has access to the same technology\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis isn't a book about which tools to use or which prompts to copy. Those books will be out of date before you finish reading them. This is a book about staying yourself while the world around your business changes faster than it ever has before.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe most dangerous thing AI is doing to business isn't taking jobs. It's taking voices.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is about getting yours back.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Hawthorne\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798258087447\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/19\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.44d","brand":"Rob Hawthorne","offers":[{"title":"Paperback","offer_id":48483411919103,"sku":"9798258087447","price":14.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2d9d27c6-b5a9-47ad-b744-28e9cb9b3c33.jpg?v=1778038619","url":"https:\/\/www.whiterainbookhouse.com\/products\/overwhelmed-rob-hawthorne-9798258087447","provider":"WR Book House","version":"1.0","type":"link"}