{"product_id":"oxnard-sugar-beets-jeffrey-maulhardt-9781540200549","title":"Oxnard Sugar Beets: Ventura County's Lost Cash Crop","description":"In the early 1890s, farmers Albert Maulhardt and John Edward Borchard discovered Ventura County s favorable conditions for a highly profitable new cash crop: the sugar beet. Not long after inviting sugar mogul Henry T. Oxnard to the area, construction began on a $2 million sugar factory capable of processing two thousand tons of beets daily. The facility brought jobs, wealth and the Southern Pacific rail line. It became one of the country s largest producers of sugar, and just like that, a town was born. Despite the industry s demise, the city of Oxnard still owes its name to the man who delivered prosperity. A fifth-generation descendant, local author and historian Jeffrey Wayne Maulhardt details the rise and fall of a powerful enterprise and the entrepreneurial laborers who helped create a city.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeffrey Maulhardt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 154020054X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781540200549\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e History Press Library Editions\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Jeffrey Maulhardt","offers":[{"title":"Hardcover","offer_id":44067324297471,"sku":"9781540200549","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_51fd4a7c-2b46-46d8-89bd-82cd8280258e.jpg?v=1685412547","url":"https:\/\/www.whiterainbookhouse.com\/products\/oxnard-sugar-beets-jeffrey-maulhardt-9781540200549","provider":"WR Book House","version":"1.0","type":"link"}