{"product_id":"packaging-baseball-mathew-j-bartkowiak-9780786461325","title":"Packaging Baseball: How Marketing Embellishes the Cultural Experience","description":"\u003cp\u003e Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the \"fan experience\" has been a major force in their marketing plans.\u003c\/p\u003e\u003cp\u003e In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global.\u003c\/p\u003e\u003cp\u003e Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mathew J. Bartkowiak,Yuya Kiuchi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0786461322\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780786461325\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/09\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d","brand":"Mathew J. Bartkowiak","offers":[{"title":"Paperback","offer_id":48483685662975,"sku":"9780786461325","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_68e7daf7-1828-46d9-802d-74ba5a655ef7.jpg?v=1778039998","url":"https:\/\/www.whiterainbookhouse.com\/products\/packaging-baseball-mathew-j-bartkowiak-9780786461325","provider":"WR Book House","version":"1.0","type":"link"}