{"product_id":"packaging-design-chris-van-uffelen-9783037681398","title":"Packaging Design","description":"Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Van Uffelen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 303768139X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783037681398\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Braun\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.60h x 8.80w x 1.20d","brand":"Chris Van Uffelen","offers":[{"title":"Hardcover","offer_id":49097120022783,"sku":"9783037681398","price":49.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/packaging-design-chris-van-uffelen-9783037681398","provider":"WR Book House","version":"1.0","type":"link"}