{"product_id":"paid-attention-faris-yakob-9781398602502","title":"Paid Attention: Innovative Advertising for a Digital World","description":"\u003cp\u003e\u003cb\u003eThe advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003ePaid Attention\u003c\/i\u003e\u003c\/b\u003e delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Faris Yakob\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398602507\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398602502\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.65d","brand":"Faris Yakob","offers":[{"title":"Paperback","offer_id":43995335721215,"sku":"9781398602502","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_58b05266-3419-4311-9bdc-3a848fd5c627.jpg?v=1683335245","url":"https:\/\/www.whiterainbookhouse.com\/products\/paid-attention-faris-yakob-9781398602502","provider":"WR Book House","version":"1.0","type":"link"}