{"product_id":"patent-management-oliver-gassmann-9783030590116","title":"Patent Management: Protecting Intellectual Property and Innovation","description":"This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R \u0026amp; D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US.\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003eA reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book. \u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003eThomas Landolt, Managing Director, IBM\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eA really comprehensive, all-in book about Patents - strategy, value, management and commercialization. And not forgetting what they are for - foster innovation\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eDr. Joerg Thomaier\u003ci\u003e, \u003c\/i\u003e Head of IP Bayer Group\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Oliver Gassmann, Martin A. Bader, Mark James Thompson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030590119\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030590116\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.60d","brand":"Oliver Gassmann","offers":[{"title":"Paperback","offer_id":43945803743487,"sku":"9783030590116","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_ab010bca-5d84-4b59-bd75-cfa2778901d5.jpg?v=1681509868","url":"https:\/\/www.whiterainbookhouse.com\/products\/patent-management-oliver-gassmann-9783030590116","provider":"WR Book House","version":"1.0","type":"link"}