{"product_id":"path-to-purpose-carolyn-butler-madden-9780648087502","title":"Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand","description":"\u003cp\u003eMarketers and leaders recognise that developing an authentic purpose helps to build a stronger\u003cbr\u003e brand that attracts followers and collaborators, rather than just customers and consumers.\u003cbr\u003e In a world that needs solutions, people increasingly look towards businesses and their brands\u003cbr\u003e to help solve society's problems.\u003cbr\u003e In Australia's first book on cause marketing, readers will discover: \u003cbr\u003e - Why doing good is good for business\u003cbr\u003e - The science behind cause marketing\u003cbr\u003e - Fourteen real-life examples of world-class cause marketing strategies from Pampers, \u003cbr\u003e Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more\u003cbr\u003e - A simple six-step methodology to develop and implement a powerful and authentic\u003cbr\u003e cause marketing approach for your brand.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carolyn Butler-Madden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0648087506\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780648087502\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cause Effect\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.25h x 5.50w x 0.44d","brand":"Carolyn Butler-Madden","offers":[{"title":"Paperback","offer_id":43920416571647,"sku":"9780648087502","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_48f9a55b-f32a-42e5-8105-191bc75cf6cb.jpg?v=1680815259","url":"https:\/\/www.whiterainbookhouse.com\/products\/path-to-purpose-carolyn-butler-madden-9780648087502","provider":"WR Book House","version":"1.0","type":"link"}