{"product_id":"pathways-to-public-relations-burton-st-john-iii-9780415660358","title":"Pathways to Public Relations: Histories of Practice and Profession","description":"\u003cp\u003eOver the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context.\u003c\/p\u003e\u003cp\u003eThis volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. \u003c\/p\u003e\u003cp\u003eWith its unique cultural and contextual emphasis, \u003ci\u003ePathways to Public Relations\u003c\/i\u003e shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Burton St John III\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415660351\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415660358\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/17\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.10w x 1.10d","brand":"Burton St John III","offers":[{"title":"Hardcover","offer_id":48064942801151,"sku":"9780415660358","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_30f8f190-6340-4c9e-bd6e-407c49a46dc5.jpg?v=1768672079","url":"https:\/\/www.whiterainbookhouse.com\/products\/pathways-to-public-relations-burton-st-john-iii-9780415660358","provider":"WR Book House","version":"1.0","type":"link"}