{"product_id":"pay-per-click-search-engine-marketing-david-szetela-9780470488676","title":"Pay-Per-Click Search Engine Marketing: An Hour a Day [With Access Code] [With Access Code]","description":"\u003cp\u003eThe complete guide to a winning pay-per-click marketing campaign\u003c\/p\u003e \u003cp\u003ePay-per-click advertising-the \"sponsored results\" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.\u003c\/p\u003e \u003cp\u003eUsing the popular \u003ci\u003eAn Hour A Day\u003c\/i\u003e format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSuccessful pay-per-click campaigns are a key component of online marketing\u003c\/li\u003e \u003cli\u003eThis guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants\u003c\/li\u003e \u003cli\u003eExplains core PPC concepts, industry trends, and the mechanics that make a campaign work\u003c\/li\u003e \u003cli\u003eShows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models\u003c\/li\u003e \u003cli\u003eDiscusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network\u003c\/li\u003e \u003cli\u003eCovers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePay-Per-Click Search Engine Marketing: An Hour a Day\u003c\/i\u003e provides the tools to make the most of this important marketing method.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Szetela, Joseph Kerschbaum\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470488670\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470488676\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sybex\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/02\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.50w x 0.90d\u003cp\u003e\u003ci\u003eNot available to be shipped via Media Mail\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"David Szetela","offers":[{"title":"Paperback","offer_id":47202646786303,"sku":"9780470488676","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3c4c6365-9c60-4d31-8d0f-f3f2399447fb.jpg?v=1756832981","url":"https:\/\/www.whiterainbookhouse.com\/products\/pay-per-click-search-engine-marketing-david-szetela-9780470488676","provider":"WR Book House","version":"1.0","type":"link"}