{"product_id":"permission-based-email-in-small-businesses-monica-m-olin-9782675613617","title":"Permission-based email in small businesses","description":"\u003cp\u003eThe growth of advertising opportunities from traditional advertising to the use of the \u003c\/p\u003e\u003cp\u003eInternet has changed how advertisers approach their marketing and how customers perceive and respond to advertising. Internet advertising has continued to grow as a preferred and substantial part of electronic marketing efforts in both business to business (B2B) and business to consumer (B2C) markets (Bilos, Turkalj, \u0026amp; Kelic, 2016). As electronic marketing has continued to grow, including Internet and social media advertising, the issue of usability of e-mail as a marketing communication channel has been questioned by some practitioners. The growth of e-mail has led to communications clutter, including spam messaging, phishing schemes, and virus proliferation. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Monica M. Olin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 2675613614\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9782675613617\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Abdul Publisher\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d","brand":"Monica M. Olin","offers":[{"title":"Paperback","offer_id":48850142068991,"sku":"9782675613617","price":28.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/permission-based-email-in-small-businesses-monica-m-olin-9782675613617","provider":"WR Book House","version":"1.0","type":"link"}