{"product_id":"persona-studies-p-david-marshall-9781118935040","title":"Persona Studies: An Introduction","description":"\u003cp\u003e\u003cb\u003eThe definitive and first major text on personas in contemporary culture\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eModern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves--curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, \u003ci\u003ePersona Studies: An Introduction \u003c\/i\u003eis the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. \u003c\/p\u003e \u003cp\u003eThis timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included--examining personas of the artist, gamer, and professional---to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAnalyzes how identities linked to data are cultivated, curated and mined for various purposes\u003c\/li\u003e \u003cli\u003eDiscusses the mediated blending of media and different types of interpersonal communication\u003c\/li\u003e \u003cli\u003eExplores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization\u003c\/li\u003e \u003cli\u003eTranslates new research, concept, theories, methods, and approaches into clear case studies and applications\u003c\/li\u003e \u003cli\u003eExamines the personalization of public, private, and intimate information in the building of new personas\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePersona Studies: An Introduction\u003c\/i\u003e is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e P. David Marshall, Christopher Moore, Kim Barbour\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118935047\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118935040\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/16\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.70d","brand":"P. David Marshall","offers":[{"title":"Hardcover","offer_id":44717409992959,"sku":"9781118935040","price":65.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a57e46c2-3a1e-463d-b2fe-0542bc4026ba.jpg?v=1705688120","url":"https:\/\/www.whiterainbookhouse.com\/products\/persona-studies-p-david-marshall-9781118935040","provider":"WR Book House","version":"1.0","type":"link"}