{"product_id":"personality-driven-raymond-j-brune-9798682499724","title":"Personality Driven: The Secret Sauce For Selling News","description":"\u003cp\u003eA proven game-changer in the way local TV news is produced, \u003cb\u003eRaymond J Brune\u003c\/b\u003e is on the bleeding edge of broadcasting as creator and showrunner of the highest-rated local morning newscast in history, the original \u003cb\u003e\u003cem\u003eKTLA Morning News\u003c\/em\u003e\u003c\/b\u003e in Los Angeles. His most recent book\u003cb\u003e\u003cem\u003e, Personality Driven - The Secret Sauce for Selling News\u003c\/em\u003e\u003c\/b\u003e, is the step-by-step guide to transforming your local, network or syndicated newscast into a Hit TV Show! Written for producers, directors, anchors, reporters, news directors, and all levels of station group management, this one-of-a-kind reference exposes the so-called \"secret sauce\" that was never really much of a secret - it's right there on the TV screen for all to see. Ray reveals how he witnessed his lousy, little, local morning newscast evolve into a massive, monster hit - completely by accident! And by repeating every step along the way, he's gone on to produce compelling, engaging, #1-rated newscasts for local stations, cable \u0026amp; broadcast networks and digital platforms. Featuring a foreword written by Jerry Springer, Ray details how-to: \u003c\/p\u003e\u003cp\u003e✓ Produce your newsreaders into jump-off-the-screen personalities in a 12-step process;\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e✓ Pick, package and present your content for relevance and maximum tease value;\u003c\/p\u003e\u003cp\u003e✓ Turn data-processing producers into authentic, high-performing showrunners;\u003c\/p\u003e\u003cp\u003e✓ Create unique Signature Segments that viewers identify with your show alone;\u003c\/p\u003e\u003cp\u003e✓ Book segments and guests based solely on what value they bring to your personalities;\u003c\/p\u003e\u003cp\u003e✓ Allow your director to override the automation and direct a live, \"in the moment\", freeform newscast;\u003c\/p\u003e\u003cp\u003e✓ Produce social media content in real-time to compliment your on-air and digital newscast;\u003c\/p\u003e\u003cp\u003eHere's what leaders in the industry say about Ray: \u003c\/p\u003e\u003cp\u003e\u003cb\u003e ★ JERRY SPRINGER\u003c\/b\u003e, \u003cb\u003e\u003cem\u003eThe Jerry Springer Show\u003c\/em\u003e\u003c\/b\u003e\u003cem\u003e: \"Ray is the greatest producer in the world! He's very talented.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e ★ CHRIS HARRISON\u003c\/b\u003e\u003cem\u003e, \u003cb\u003eHost, The Bachelor\u003c\/b\u003e: \"Ray helped me transition from medium-market sportscasting to prime-time shows!\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e ★ SAMANTHA HARRIS\u003c\/b\u003e, \u003cb\u003e\u003cem\u003eHost, Dancing With the Stars\u003c\/em\u003e\u003c\/b\u003e: \u003cem\u003e\"I've always appreciated Ray's invaluable creativity, experience and insight for our news coverage.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e ★ BILLL RITTER, \u003c\/b\u003e \u003cb\u003e\u003cem\u003eAnchor, Good Morning America\u003c\/em\u003e\u003c\/b\u003e: \u003cem\u003e\"Ray was pushing the envelope with TV before most of us even knew what the phrase meant. Working for Ray was a daily adventure in creativity.\" \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e ★ LARRY POTASH\u003c\/b\u003e, \u003cb\u003e\u003cem\u003eAnchor, WGN Morning News\u003c\/em\u003e\u003c\/b\u003e: \u003cem\u003e\"When our morning show seemed to be staggering, I turned to Ray. He dissected our product and offered insightful changes that helped life our program to #1.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e ★ CARLOS AMEZCUA\u003cem\u003e, Former Anchor, KTLA Morning News\u003c\/em\u003e\u003c\/b\u003e: \u003cem\u003e\"Do yourself a favor and bring Ray into your newsroom. He's uniquely qualified with an amazing track record of success.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eRay's book includes internet links to dozens of video examples that illustrate the concepts Ray is demonstrating. He is a \u003cb\u003ePeabody\u003c\/b\u003e and four-time \u003cb\u003eEmmy\u003c\/b\u003e-award winner. His shows include \u003cb\u003e\u003cem\u003eGood Morning America Sunday\u003c\/em\u003e\u003c\/b\u003e, \u003cb\u003e\u003cem\u003eWorld News Now\u003c\/em\u003e\u003c\/b\u003e, \u003cb\u003e\u003cem\u003eE! News Live\u003c\/em\u003e\u003c\/b\u003e, and the nationally-syndicated \u003cb\u003e\u003cem\u003eEye Opener\u003c\/em\u003e\u003c\/b\u003e. Ray also created the \u003cb\u003eFox Sports\u003c\/b\u003e\/\u003cb\u003eTV Guide\u003c\/b\u003e network, \u003cb\u003e\u003cem\u003eTVG\u003c\/em\u003e\u003c\/b\u003e, from the ground up, resulting in a valuation of $3-Billion.\u003c\/p\u003e\u003cp\u003e(c)2020 by RJB Publishing Group\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Raymond J. Brune\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 868249972X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798682499724\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/03\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.58d","brand":"Raymond J. Brune","offers":[{"title":"Paperback","offer_id":44213317107967,"sku":"9798682499724","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2269d580-5ecb-40eb-a1f9-b66abbf18200.jpg?v=1692113195","url":"https:\/\/www.whiterainbookhouse.com\/products\/personality-driven-raymond-j-brune-9798682499724","provider":"WR Book House","version":"1.0","type":"link"}