{"product_id":"personality-wins-2024-edition-merrick-rosenberg-9781959554028","title":"Personality Wins (2024 Edition): Who Will Take the White House and How We Know","description":"\u003cp\u003e\u003cstrong\u003eEver since 1789, Americans have engaged in the time-honored tradition of judging presidential candidates by their personalities. \u003c\/strong\u003eWhile\u003cstrong\u003e \u003c\/strong\u003eit may sound unwise to pick the leader of the free world based on personality traits rather than platforms, policies, and ideology, that is exactly what will happen in the 2024 election.\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this exploration of U.S. presidential elections, personality expert Merrick Rosenberg and co-author Richard Ellis reveal the pattern behind who takes the White House and why. You will discover the unique characteristics of Eagles (Donald Trump and Franklin D. Roosevelt), Parrots (Bill Clinton and Ronald Reagan), Doves (Dwight D. Eisenhower and Jimmy Carter), and Owls (George H.W. Bush and Richard Nixon). You will find that almost nothing stops certain personalities from winning elections.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePersonality Wins shows how America's national personality contest worked before 1932 and how it has changed in the era of radio, TV, and digital media. Through unforgettable and often unbelievable stories from the last twenty-three elections, Rosenberg and Ellis show how personality shapes the vote-and how it will determine the outcome of 2024. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMerrick has put together an excellent guide to understanding politics and human nature as well, which I will be eagerly sharing with my media and politics students.\" - Jon-Christopher Bua, White House Correspondent, Talk Media News and Adjunct Professor, The Catholic University of America\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Merrick Rosenberg,Richard Ellis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1959554026\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781959554028\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Take Flight Learning\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/24\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.69d","brand":"Merrick Rosenberg","offers":[{"title":"Paperback","offer_id":48442758693119,"sku":"9781959554028","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_009c9eda-5bd2-47e3-afd2-d03b11eb7b82.jpg?v=1777199575","url":"https:\/\/www.whiterainbookhouse.com\/products\/personality-wins-2024-edition-merrick-rosenberg-9781959554028","provider":"WR Book House","version":"1.0","type":"link"}